THE THEORY

MANIFESTO

THE UNDO THEORY MANIFESTO

QUESTION THE DEFAULT.

QUESTION WHAT YOU'RE TOLD TO WEAR.
QUESTION WHAT YOU'RE TOLD TO BE.
QUESTION WHAT YOU'RE TOLD TO WANT.

WE BELIEVE IDENTITY ISN'T A TEMPLATE.

IT CHANGES.
IT CONTRADICTS ITSELF.
IT EVOLVES.

YOU CAN BE A DREAMER AND A REALIST.
AN INTROVERT AND THE LOUDEST PERSON IN THE ROOM.
CHAOTIC AND PRECISE.
SOFT AND UNAPOLOGETIC.

YOU DON'T NEED ONE LABEL.

YOU DON'T NEED ONE VERSION OF YOURSELF.

WEAR THE CONTRADICTION.

BREAK THE PATTERN.

REWRITE THE EXPECTATION.

UNDO THE DEFAULT.

THEN CREATE YOUR OWN.

UNDO THEORY.